Well, at the outset let us confess that much of what we are going to say is not so much " about us" than it is "about you". Going back to November 1991 when it all started, marketing & advertising were mere words for us. What was alive and kicking were the ideas, the profound enthusiasm, the raring to go..to make it happen. And it is you who started to make it happen reposing your trust on us as one of your trusted and transparent partner, willing to put on your shoes. One thing led to another and in 1995, something happened that redefined our course. We teamed up with The Hindu the most prestigious newspaper of South India. THE perfect and most powerful medium to work with, thus started an epic journey that helped us connect with the multitude of customers in various verticals, but more significantly with that humongous crowd on the streets out there who make or break us. The users. It is the users today who shape the market, nay the Economy itself and the last two decades of engagement has made us wiser and more focussed. Believe us, we ignore them at (y)our peril.