It all started in the mid of casual chit chat between two friends over phone, discussing about the difficulties of a company in hiring a marketing team to optimize its digital presence.

One of the many things we spoke about were marketing budgets specifically - how do startups struggle by hiring one marketing person and expect them to do 360 degree marketing activities and eventually see a slow success rate, what can be the real budget allocation method, should they signup with an agency for it.

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