Research Based Sales Training, Sales Coaching & Sales Consulting . At S2Ftech we’ve earned a reputation for providing sales people with the insights they need to dominate in today’s hyper-competitive selling climate. S2Ftech is a research based sales training, sales coaching and sales consulting firm that is the leader in the integration of proven science and sales. We then deconstructed this internal decision making process into clear, manageable steps that equip sales people to literally sell the way that their prospects’ brains are hardwired to buy. When sales people base their sales activities and behaviors upon proven science, the results are always astounding: sales cycles shorten, market share grows, and sales production skyrockets.