When our journey began, we had nothing but the three pillars we held most valuable: a commitment to quality, our customers, and pure hard work. Today, almost every Indian home is familiar with the fragrances of Shalimar. That is because our pillars have kept us strong, and formed the foundation for us to grow over the passing decades. Each of our core values, beginning with an unbridled effort to source the best-quality ingredients to craft fine-tuned products, paying heed to the nature, beliefs and perspectives of our customers, and viewing the road ahead with grit and determination – have helped us surge ahead to where we are today. It is these values that will accompany us in the many years to come, and shape our journey in the future.