Creating and nurturing a business is what I’ve always been keen about.

After getting my engineering degree, I eventually broke away from software development to become a marketing associate for a consumer-first clothing brand. My biggest takeaway was the importance of customer satisfaction and how it makes or breaks a brand.

I was fascinated about influencing someone’s decision using hyper-targeted internet marketing strategies. This paved my way to a Master’s degree in Digital Marketing. A year into working as a search engine marketing specialist, I understood that the ecosystem needed agencies keen on cr.