Digital design agency. Product Development Company. Innovation Facilitators. Brand + Marketing Agency. Web Firm. App Builders. All of them apply, none of them cover everything we do. Drive people to action by appealing to the gut first. The mind then follows. EX Squared was founded on the belief that progress is diminished when innovation is stifled. Too many great solutions are lost not because of a bad solution, but because of the poor execution of a good idea. We created EX Squared to change that.Digital transformation requires an analog component. The science has to include the art. At the heart of every digital experience are users, customers, stakeholders, employees and investors. People. The digital experience will always be about people, and understanding their motivations, ambitions, process, habits, and desires is essential.