Annapurna Finance Pvt. Ltd (AFPL) was established to serve the economically weaker sections of society, bringing them into the mainstream by providing need-based financial services at their doorstep. The focus has been clear, to reach areas where formal financial institutions find it challenging to settle. Annapurna Finance’s objectives extend beyond outreach. It believes in providing financial and technical education, as well as strengthening entrepreneurial skills for the effective use of credit. Over the years, Annapurna Finance has continued to innovate its products and delivery mechanisms to make the entire product life cycle of micro-credit as relevant as possible for its clients. It has helped build a bridge between economic opportunity and outcome. The aim is to offer multiple need-based products that can specifically cater to all customers' life cycle needs. Established in 2009, Annapurna Finance is now one of the top ten NBFC-MFIs in the country.