Founded in 1990, AmSoft is today a global pioneer in identity technology. It is enabling the transformation of the Web from the global library of today into a global marketplace, by providing a cross-domain control and mediation layer that spans domain boundaries. AmSoft's identity-centric, platform-driven approach is focused on providing complete, innovative solutions for each of its market segments - Telecom, Media and Enterprise. With its identity-leveraged products and transaction-enabling Solutions, AmSoft helps customers transform their current IT infrastructure into a Services Oriented Architecture. AmSoft uses its How to Solve IT methodology to not only reduce the TCO (total cost of ownership) but also to generate new revenue and growth by enabling transactions that are impossible without cross-domain interoperability, federation and trusted exchange capabilities. For example, the AmSoft ProIdentity Platform provides organizations with the foundation for any SOA infrastructure by providing a common data representation, description, and assertion framework for all data and services.