With so many platforms at your disposal, knowing how to make the most of them may have a big impact on your hiring success. At Fobes, we think that the key to maximizing your recruiting strategy is understanding the Dos and Don'ts of using job marketplaces. 

This is our survival guide to help you avoid typical mistakes and get the most out of job portals.

The Dos of Using Job Portals

• Create a Comprehensive Job Description

A clear, detailed job description is your first step toward attracting the right candidates. Be specific about the role’s responsibilities, qualifications, and company culture. This not only helps candidates understand what you’re looking for but also saves you time by filtering out unqualified applicants.

• Utilize Keywords Effectively

Candidates often search for jobs using specific keywords. Incorporate relevant industry terms and phrases in your job postings to increase visibility. Research trending keywords related to your industry to ensure your postings appear in relevant searches.

• Update Your Job Listings Regularly

Keep your job postings current. Remove filled positions and update listings that have changed. Frequent updates signal to potential candidates that your organization is active and engaged in the hiring process.

• Engage with Candidates Promptly

Timely communication is key in the recruitment process. Acknowledge applications and provide feedback when possible. Engaging candidates promptly not only enhances their experience but also reflects positively on your company’s reputation.

• Implement Analytics

Most job portals offer analytics tools that provide insights into your postings’ performance. Monitor metrics such as views, applications, and candidate demographics to refine your strategies and make data-driven decisions.

• Promote Your Employer- Brand

Use job portals as an opportunity to showcase your company culture and values. Include links to your company website, social media pages, and testimonials from current employees. A strong employer brand attracts top talent who resonate with your company’s mission.

The Don’ts of Using Job Portals

• Don’t Overload Job Postings with Jargon

While industry-specific terms are important, overloading your job descriptions with jargon can confuse candidates. Strive for clarity and simplicity to ensure that potential applicants can easily understand the requirements and responsibilities.

• Don’t Neglect Passive Candidates

Many talented individuals are not actively searching for jobs but may consider opportunities if presented. Use job portals to connect with passive candidates by highlighting compelling aspects of your company and the unique benefits of the role.

• Don’t Ignore Feedback

If candidates provide feedback about your job postings or application process, take it seriously. Constructive criticism can help you refine your approach and improve the overall candidate experience.

• Don’t Be Vague About Application Processes

Clearly outline the steps candidates should follow to apply for a position. Ambiguity can lead to frustration and cause potential applicants to abandon the application process.

• Don’t Forget About Mobile Optimization

With many candidates searching for jobs on mobile devices, ensure your job postings are mobile-friendly. A streamlined application process that works well on smartphones and tablets can significantly enhance candidate engagement.

• Don’t Overlook the Importance of Diversity and Inclusion

Promote diversity and inclusion in your job postings. Avoid language that may inadvertently discourage diverse candidates from applying. Highlight your commitment to fostering an inclusive workplace to attract a broader range of talent.

Thoughts…

Making good use of job portals might be a game changer in the highly competitive recruiting market. You may improve your ability to draw in top people, expedite the recruiting process, and establish a great employer brand by adhering to these dos and don'ts. 

We at Fobes are dedicated to giving you the resources and knowledge you need to be successful since we recognize the challenges that recruiters have. Happy hiring!