In the dawn of India's awakening, where Swadeshi's call resonated like a freedom song, The Bombay Store opened its doors. The Bombay Store wasn't just a shop; it was a stage overflowing with tales of artisan mastery.

Founded by luminaries like Lokmanya Bal Gangadhar Tilak and Sir Jamsetji Tata, the first outlet wasn't just a store; it was a manifesto for celebrating India's spirit through self-reliance. The first store at Sir PM Road hosted our former Honorable Prime Ministers Jawaharlal Nehru and Indira Gandhi, echoing the resonance of Swadeshi.

Swadeshi wasn't just buying local; it was building self-sufficiency, skills, and pride. The Bombay Store became the platform for Swadeshi – from Jaipur’s Blue Pottery, Kutch’s Ajrakh art; or Andhra’s Kalamkari; Agra's marble to Kashmir's Pashminas, inspirations from traditional Indian embroideries, or items in brass and metal high on vintage charm, it was a tapestry woven with India's spirit.

For 118 years since, it has represented the ethos of Swadeshi – products handcrafted by real artisans from the villages of India, using local material, perpetuating traditional crafts passed down centuries – and selling these products at affordable prices.