CEDAR Retail was established with a dual objective of creating an affordable and accessible consumer goods market for every stratum of society and to create forward linkages for small entrepreneurs and manufacturers by providing them with reliable and viable supply chains.

ESAF Retail was established in the year 2008 and was subsequently renamed as CEDAR Retail Private Limited on 01st Jan 2020. CEDAR Retail’s area of operation includes Retail and Distribution, Micro Retail, Natural Fiber and Consumer Electronics.

We, at CEDAR Retail understood the problems faced by the farmers and micro -entrepreneurs in marketing their produce and hence decided to market their produce without involving any middleman in this process. Through this venture, CEDAR Retail aims at bringing a positive change in the society by working with the marginalized sections especially women by providing them a platform to market their produce and thus ensuring a steady source of income. This will not only empower them economically but also ensure a better quality of life. CEDAR Retail has focused all its efforts in the upliftment of economically weaker sections by providing them with livelihood and making them economically self – reliant.