The story of ANS Jewelry began a little less than a century ago. India was still a British colony and silent films were yet to make way for talkies. It was the year 1928, when Sri AR Balasubramania Chettiar, our guiding light, opened a 500 sq. ft. jewellery store in Salem’s Old Bazaar street. Since then, ANS jewellery has been a pioneer, inspiring innovation and establishing milestones in India’s jewellery retail history.

With our exquisite artistry, iconic designs and personalised approach to business, we won over generations of customers who made us a part of their celebrations and everyday life. Today, our designs are sought after as much for our futuristic verve as for our reverence for tradition.